Gum used to be fun. We created an up-to-date digital way to get teens collecting and chewing their way towards arcade superstardom. 

To launch Kraft's new gum, we created the iD ArtCade, an interactive gallery and arcade that allows teens to scan pack artwork to unlock 18 games on their tablets and smartphones.

 
Copywriter: David Ma
Designer/Art Director: Jen.Lu
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